VBC Consumer & Commercial Platform
Overview
Pioneered Go-to-Market strategy for Value Based Care, Consumer and Commercial Platform serving 20M+ population with analytics solutions deployed across multiple regional Blues plans.
Key Outcomes
20M+
Population coverage
10M+
Analytics platform users
Patent
AI algorithms granted
20%
Clinical outcome improvement
The Challenge
Value-based care adoption required sophisticated analytics and platform capabilities that didn't exist at scale. Healthcare organizations needed integrated solutions supporting population health management, provider performance analytics, and consumer engagement while demonstrating clear ROI to justify investments.
My Approach
- Developed comprehensive GTM strategy for VBC platform targeting payer and provider markets
- Led product innovation across clinical analytics, cost of care, and population health
- Managed cross-functional teams of 200+ professionals
- Established partnerships across payers, providers, and life sciences organizations
- Created and launched patented AI algorithms for provider search optimization
- Built analytics platform serving 10M+ population across multiple Blues
Technologies & Tools
Key Learnings
Successful VBC platforms require deep integration of clinical, financial, and operational data. The key to adoption is demonstrating value to all stakeholders - providers, payers, and patients. AI and analytics must be embedded in workflows, not bolted on as afterthoughts.
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